For the last couple of years, eSports have increasingly drawn the attention of marketing execs all over the world. In a remarkable cavalcade, the perception of videogaming events has shifted from being kid’s stuff to one of the most prized media spaces. This, of course, is not without reason. The numbers of eSports are staggering. […]
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Cloud gaming will finally make branded games work
When Balenciaga launched its latest online game for the reveal of the 21 Collection, something felt different. It’s definitely not the first time a brand creates a game as part of its campaign. But this game, it felt real. The visual quality is unprecedented for a branded experience, thanks to the lifelike renderings of Unreal […]