Tag: Richard Bartle

Brands love eSports, but they shouldn’t neglect gaming

For the last couple of years, eSports have increasingly drawn the attention of marketing execs all over the world. In a remarkable cavalcade, the perception of videogaming events has shifted from being kid’s stuff to one of the most prized media spaces. This, of course, is not without reason. The numbers of eSports are staggering. […]