Author: Andrea Ciulu

The quest for emotional immersion: learning from classic adventure games

I’m a sucker for a good adventure game. A fan of the nostalgic kind, who grew up with LucasFilm Games titles like The Secret of Monkey Island and the rest. What always fascinated me about these games is the subtle way they crept into my memories like no other game did. Years later I would […]

Brands love eSports, but they shouldn’t neglect gaming

For the last couple of years, eSports have increasingly drawn the attention of marketing execs all over the world. In a remarkable cavalcade, the perception of videogaming events has shifted from being kid’s stuff to one of the most prized media spaces. This, of course, is not without reason. The numbers of eSports are staggering. […]