Satoshi Nakamoto AI Lookbook

This collaboration with Satoshi Nakamoto, the Los Angeles luxury streetwear label named after Bitcoin’s pseudonymous creator, blends the real and the artificial, bringing some seriously weird characters into the brand’s lookbook. A brand with no public face deserved models who don’t exist either. Using generative AI, I cast a crew of improbable figures and dressed them in the collection’s real pieces. The result is an AI-generated streetwear lookbook that reads like a campaign shot on location, until you notice who’s actually in it.